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First post

Hi, guys! What’s up?

My name’s Everton Vieira and I’m Izyplay’s Game Design Leader and co-founder . This first post’s purpose is to talk about what kind of posts you’ll see here. Our plan is to share with you guys, all muddles, magic solutions, games we’re making and challenges, amongst other things . Join our Feed and follow us on our social medias to make sure you don’t miss any IZYnews from the studio.

Fortnite Creatives
Fortnite Creatives

  With more than 230 Million MAU (monthly active users), 2,2 Million CCU (concurrent users pick) Fortnite is one of the most popular game platforms today. Accumulating different mechanics and thousands of big brands in its universe, Fortnite is a big opportunity for Game Studios to explo..

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The Self-Publishing Journey
The Self-Publishing Journey

At the end of this year, we will be celebrating our 13th anniversary. Throughout our journey, there have been many special and memorable moments, and 2023 is definitely one of them. Often, when we think of independent game developers, we only remember their passion for creating unique and mem..

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The role of DHO in business growth
The role of DHO in business growth

To be a company that people want to be a part of. This is our goal when it comes to the image we seek to build with our partners. When we adopt a market-based perspective, one of the most common words is productivity. And this is independent of the sector we are analyzing. We, at Izyplay Game Stu..

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Wheel Stars - BIG DIRECT Winner
Wheel Stars - BIG DIRECT Winner

  We participated in the BIG Festival in São Paulo between June 28 and July 2. This year was definitely different. We won the Brasil Direct award with the game Wheel Stars, arguably our most challenging project. The recognition was granted during the BIG Awards, the main award cer..

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Izyplay Phase 3: The Hybrid-Casual
Izyplay Phase 3: The Hybrid-Casual

Our last article raised a thought-provoking question. Would it be possible to use Hyper-Casual production techniques to develop more complex games? Would the rapid prototyping and data-driven approach, which are unique to Hyper, be welcome in projects of other sizes and platforms? To avoid cr..

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Izyplay Phase 2: The Hyper-Casuals
Izyplay Phase 2: The Hyper-Casuals

Now that you know us a little better, let's talk about this phenomenon called Hyper-Casual games. It's hard to find someone who doesn't have at least one Hyper-Casual game on their phone. The phenomenon began in 2018, when this type of game began to appear on the top chart..

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Izyplay - Phase 1
Izyplay - Phase 1

Izyplay was founded in 2010 with the goal of bringing fun to players around the world. To achieve this, we always strive for excellence in what we do. In partnership with major entertainment brands, we have evolved significantly over the past 12 years, building a great team and establishing our o..

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An Introduction to Naming Conventions
An Introduction to Naming Conventions

An important tool for code reuse and sharing - By João Henz

For any highly complex area, standards must be established to facilitate the review and improvement process of these activities. In computer science, these standards define the area of ??software engineering, always seeking to make codes cleaner, more manageable and closer to the needs of the rea..

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